Modern clothing in Ukrainian style
Do you love national traditions? Do you try to keep up with modern fashion? Our online store offers stylish clothing in Ukrainian style for women, men and children at attractive prices, made from high-quality materials. We offer an enormous range of designs, patterns, cuts and colours able to satisfy the most refined taste.
In the catalogue you will find pieces with hand and machine embroidery for every occasion in life, and you can also order made-to-measure tailoring on the site. We help with choosing sizes.
What is the difference between an old shirt and a modern one?
The growing interest in our roots, in Ukrainian history, traditions and customs deserves every encouragement and support. And it can start with the simplest thing. We invite you to buy modern clothing in Ukrainian style at an affordable price by placing an order on our site. An embroidered shirt is a versatile piece of fashion and style. It can be combined with all sorts of everyday and festive clothing.
There are several differences between the old and the modern design. Here are the main ones:
- In the old days women wore long (knee-length) straight shirts with a deep opening at the chest. That cut was not chosen by chance: by loosening the tie, a mother could feed her baby. The shirt itself served as an undergarment, and over it a plakhta and a waistcoat were worn, with a kushak (a wide sash) tied at the waist.
- Modern blouses with embroidered ornaments have become noticeably shorter. The best length is to mid-thigh. The silhouette has changed too: precise patterns now bring out the best of a figure. Various fabrics go into the sewing. Blue, black and red have become alternatives to the white base. Pieces like these look unusual and festive and help you stand out in a crowd.
What to wear a vyshyvanka with
In the view of well-known stylists, embroidered pieces today can be combined with anything. Here are a few happy pairings:
- The classic option for women is a fitted plain blazer and a bright dress with a floral pattern. In an outfit like this you can confidently go to a meeting with business partners, attend a friend's wedding or go into town;
- A pinafore dress with a denim or biker jacket thrown over it transforms a look. Bold, fashionable, even a little daring — be on trend;
- A modest shirt with ordinary jeans, and you become an icon of youthful style. This original combination helps you look gentle and young at any age;
- For men, a vyshyvanka is recommended with slacks, bermuda shorts and even with a strict business suit.
Advice on care and storage
Do you like a collection of Ukrainian-style clothing and want to keep it looking attractive for a long time? Our specialists have gathered a few useful tips on how to care for embroidered fabrics properly and where to store them:
- Do not keep shirts shut away. Take them out regularly and hang them in the open air to breathe (out of direct sunlight).
- Avoid thin plastic hangers, as they can distort fine material. Use padded hangers (you can wrap a towel around one) or roll the pieces into firm, small rolls.
- The best ways to wash are the delicate cycle, with the garment placed in a mesh laundry bag, or by hand. Baby soap and mild detergents without bleaching particles will be your faithful helpers. For white-on-white vyshyvankas, moderate use of liquid bleach is acceptable. Do check the composition of the fabric and of the embroidery threads in advance, so you choose the right kind of bleach and the right time.
- Iron from the reverse through muslin, with a barely warm iron. An important point: heat treatment is possible only for pieces washed in the usual way. If you have used starch, ugly yellow marks will be left on snow-white cloth after ironing.
- Got a stain in the most visible place? It can be removed with an oxygen stain remover.
Where to find quality pieces
Looking for stylish, affordable clothing in Ukrainian style? Do visit the «Vyshyvanochka» store site, where the finest designs with hand and machine embroidery are gathered at attractive prices, and where orders for one-off tailoring are accepted. We guarantee a current cut and an excellent fit, and we work with carefully selected materials and high-quality natural fabrics. We arrange prompt delivery across the country.
We accept partial and full prepayment in whichever form suits you (transfer through a payment system or to a PrivatBank card).